Every company looks for a way to boost their sales. Sometimes it’s just a tweak in a marketing campaign that will do the trick. Other times adjustments need to be made to your WordPress website design to capture every sale you can. Simply increasing conversions by as little as 1% can provide a big boost to the bottom line at the end of the year. So if you’re getting serious about adjusting your strategies to increase sales, here are some tips to consider.
Leverage Social Media Platforms
Consumers will become more interested in a product or a service if they know someone who has already used it. Many WordPress hosting providers suggest taking advantage of social media to share actual feedback received from consumers. You can also provide the consumer with an opportunity to share their experience by automatically posting what they purchased from your website. You may be surprised at how many more visits and transactions you get on your website.
Make Your Discounts Known
Some people search diligently for discount codes, but others won’t take advantage of them unless they pop up on the screen. Incorporate a bar at the top of your WordPress website design to indicate the latest promotion you’re running. This is a great way to ensure your customers know you have a sale going on, but not being overly intrusive by making them close out of a popup box. Some consumers will only look for a couple of seconds on your website, and if they don’t see any indications of a sale, they will leave.
Revive Abandoned Transactions
Many consumers will leave items in their shopping cart and not come back to them. This could be intentional, or it could have been because they were distracted. WordPress hosting services often suggest attempting to revive these abandoned transactions by emailing the consumer to remind them they still have items ready to be purchased. Many companies are surprised at not only how many consumers abandon items in their shopping cart, but also how many transactions can be saved by attempting to reach out to the consumer.
Create A Seamless Checkout Process
No one wants to jump through hoops to buy something online. The best WordPress hosting services will make the checkout process seamless, which includes not forcing the consumer to create an account, allowing them to login through their social media account and more. The checkout process shouldn’t have any barriers for a consumer. And if it does, then there’s a good chance they will abandon the transaction.
Decrease Load Time
Nothing is more frustrating for a consumer than having to wait for a website to load. This proves the importance of WordPress hosting providers, since they can actively monitor load times and take the necessary steps to ensure they are speedy enough. Load times can be long due to unexpected traffic or other issues, but a consumer won’t care. They just want to get done with their shopping and move on.
Hosting Gun is here to handle all of your WordPress website design needs. Increasing sales is important to every company for obvious reasons, and there is no single right way to do it. Our creative team is always available to help you boost your bottom line and create the best website possible. Be sure to contact us to learn more about how we can help your business thrive.